Katy Perry And Pepsi Ask Twitter Followers To Pick Her Next Single
During the MTV Video Music Awards, Pepsi and Katy Perry will have fans determine what song the pop phenom will perform. Fans can tweet their choice along with the hashtag #KatyNow to vote. The winning song will be revealed on MTV moments before Perry's VMA performance.
"We wanted to really blow this out with an iconic artist and an iconic location," Chad Stubbs, senior director of marketing for PepsiCo, told Ad Week of the promo. In another twist to the collab, Pepsi will offer fans a download of Perry's latest single "Roar," should they decide to sign up with Pepsi's rewards platform on the soft drink's website.
The VMAs, featuring performances by Justin Timberlake, Miley Cyrus, Kanye West and Robin Thicke, air live on MTV at 9 p.m. EST August 25.
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